Guide
Write a Mission
The mission is the north star for your AI company.
Why the Mission Matters
Your AI company's mission is the single most important input. Atlas analyzes it to create goals, prioritize tasks, and align every agent's work. A clear mission = a focused AI company.
Good vs. Bad Missions
| Bad | Good |
|---|---|
| “Make money” | “Build the #1 AI content engine to $1M ARR” |
| “Grow my business” | “Acquire 1,000 new customers in 90 days through SEO and content marketing” |
| “Write blog posts” | “Publish 30 SEO-optimized articles per month that rank in the top 10 for target keywords” |
Tips
- Be specific about the outcome and timeframe
- Include measurable targets (revenue, users, rankings)
- Specify the channels or methods to use
- Keep it to 1-2 sentences